Meredith Hays

Syracuse University | S.I. Newhouse School of Public Communications

Bachelor of Science in Advertising, Minors in Psychology and Design Studies

Becco Bags (startup retail brand) | www.beccobags.com

Store Manager

Led daily retail operations to maintain a consistent brand experience, visual merchandising standards, and customer engagement
Managed and created social media content across platforms for a growing startup, increasing online reach and in-store awareness while broadening the brand's appeal to a wider customer demographic
Oversaw daily content creation and management for social media platforms, boosting brand engagement and store visibility
Maintained inventory, coordinated restocking, and managed shipment logistics

Sales Associate

Delivered high-touch customer service, assisting customers with product selection and styling recommendations
Promoted sales, in-store campaigns, and seasonal promotions to drive daily revenue
Maintained visually appealing merchandising displays aligned with brand aesthetics

Mount Granita Italian Ice

Server

Collaborated with team on weekly social media content planning, increasing audience engagement and repeat visits
Executed opening and closing procedures to maintain a welcoming environment

Her Campus Syracuse

PR Team Member

Execute PR campaigns, brand partnerships, and promotional activations with Clinique and Doritos
Promote events and campaigns across social media, strengthening brand awareness and audience engagement

Phi Sigma Sigma Pi Chapter

Active Member

Hathaway Brown Carnival Fundraiser

PR and Social Media Chair

Managed a 9-member PR and social media team coordinating timelines, content, and execution for a school-wide fundraiser, benefiting Family Promise of Greater Cleveland, which increased participation by 25% over previous 5 years

Hathaway Brown Varsity Volleyball

Team Member

Voted captain senior year by teammates
Recognized with Blazer Award: top athletic honor representing exceptional character, leadership, and athletic excellence

Skills: Adobe Premiere Pro, Photoshop, Lightroom, Illustrator, InDesign, Microsoft Word, and PowerPoint
Interests: Fashion and beauty, travel, skiing, cooking